Here’s your chance to make a difference!
The IDEATE Bootcamp is a 2-day intensive program catered for the finalists of the Tune Protect Safety On Streets Challenge. At the Bootcamp, finalists will be given the opportunity to hear from renowned industry experts who have pioneered the way. As the finale of this 2-day workshop, teams will need to present their idea to the judging panel. This is the team’s final chance to captivate the judges with passion and creativity as teams showcase how their app can help save lives.

The top three finalists will win attractive prizes, which of course include insurance coverage from Tune Protect!


Date: 26 & 27 August 2017 (Saturday & Sunday)
Time: 9:00 am – 6:00 pm
Venue: GAP Space, Level 1, Malaysian Global Innovation & Creativity Centre (MaGIC) (view map)

IDEATE Training Modules

Design Thinking

Design matters. Speed matters. Design sprints are a framework for teams of any size to solve and test design problems. We will use design thinking to involve your team to continually challenge yourself to be creative and innovative.

Idea Validation

Why is Validation important to you? This workshop will help you quickly tackle a startup idea from the "hope" stage through ideation, and how to achieve market validation. We will be using Customer Development approaches by Steve Blank to talk about Validation.

Business Model Canvas

BMC is one tool that people can use to help bring clarity to "How will we make money?" Ideas are fun to talk about, but even the best ideas will fail if they are not sustainable businesses. We will be going over how can Startups best use BMC. Learn what each part covers.

Effective Pitching

"Investors don't invest in business. They invest in stories about business". The act of convincing others to do something with your ideas is called 'pitch'. Learn how to convince others that your idea is amazing.


Here’s what the finalists will learn at the bootcamp.
8.00am Registration & Breakfast
9.00am Program Starts & Design Thinking Course
11.00am Idea Validation
1.00pm Lunch
2.00pm Business Model Canvas
4.00pm Effective Pitching
6.00pm Dinner & End of Day
8.30am Breakfast & Registration
9.00am Pitch Deck Check & Submission
9.30am Pitch Session 1
10.30am Break
10.45am Pitch Session 2
12.00pm Lunch & Prize-giving Ceremony
1.00pm End


Tanuja Rajah
Global Accelerator Program Manager
Malaysian Global Innovation & Creativity Centre (MaGIC)
Razman Hafidz Abu Zarim
Group CEO
Tune Protect Group Berhad
Chia Khoon Huang
Investment Analyst
Tune Labs
Siow Aik Wee
Lead, Programmes & Platform
Interactive Media Malaysia Digital Economy
Corporation Sdn. Bhd. (MDeC)
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Datuk Roslan Bin Eusoff
Deputy Director General &
Chief Information Officer

Jabatan Keselamatan Jalan Raya (JKJR)
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