Whenever you think of high-risk activities, driving a car or crossing the street don’t usually come to mind. However, arriving at your destination safely every day is really something to be thankful for, as thousands of lives are lost in road accidents every year!
Accidents happen when we least expect them - we could be heading out to a shopping mall, driving over to a friend’s house, or waiting for a bus!
  1. Malaysian Institute of Road Safety Research (MIROS). General Road Accident Data in Malaysia (1997 – 2016)
  2. New Straits Times, 18 January 2017: Number of fatal road accidents up in 2016, more than 7,000 lives lost


You can help save lives.

At Tune Protect, we do everything we can to provide affordable protection to suit everyone’s needs – it’s what we do best. Now, we need you to help by putting your creativity to good use!

The Safety on Streets (SOS) Challenge is your chance to come up with ideas for a creative and effective app that will help Malaysian drivers, motorcyclists and pedestrians stay safe on the road. So you get to do some good and while you’re at it, stand a chance to win these amazing prizes!

For example, you could come up with an app idea to help drivers get alerts on accident prone areas or to assist visually-impaired people to cross the road or for cyclists to find out which roads in the Klang Valley have dedicated bike lanes. The possibilities are endless!


  • RM3,000

  • 1-year

    personal accident insurance
  • certificate

  • 3-month

    internship @ Tune Protect


  • RM3,000

  • 1-year

    personal accident insurance
  • certificate

  • 3-month

    internship @ Tune Protect


  • RM2,000

  • 1-year

    personal accident insurance
  • certificate

  • 3-month

    internship @ Tune Protect


  1. Competition Opens
  2. Registration for
    INSPIRE Session
  3. INSPIRE Session
    (Limited to 200 pax only)
    Read More
  4. Submissions Close
  5. Shortlisting
    of Finalists
  6. Announcement
    of Finalists
  7. IDEATE Bootcamp
    (Pitching + Awards Ceremony
    to take place on Day 2)

Challenge Milestones


Attend our ‘Safety on Streets’ INSPIRE Session!*

We’re hosting a workshop to share the WHYs and WHATs about this Challenge and how YOU can make a difference to address real-life road safety issues.

Details below:

Date : Saturday, 5 August 2017
Time : 8.00AM to 5.30PM
Venue : Auditorium, Malaysian Global Innovation & Creativity Centre(MaGIC),
Block 3730, Persiaran APEC, 63000 Cyberjaya, Selangor

If you really can’t make it for INSPIRE, we’ll miss you, but don’t worry. You can still participate in our Challenge! Continue on to Step 2!


Submit your entry

After getting inspired by great speakers, you can submit your entry online by clicking here to fill in your team’s details and information about your idea. Don’t forget to include a YouTube link of your team’s video presentation. Do keep your team to 4 members or less. You have until 15 August to do this, so hurry and submit your ideas today!


Wait to be shortlisted

Sit tight as we select our finalists, who will be revealed on 22 August! If your team is one of the finalists (well done!), you will be required to send to attend the IDEATE Bootcamp hosted at MaGIC Academy from 26 – 27 August.


Attend our IDEATE Bootcamp & pitch your idea!

At the IDEATE Bootcamp, you will be given the opportunity to hear from renowned industry experts who will share their knowledge and know-how to widen your horizons and fine-tune your ideas.

Here are the teams that made it through and eventually became champions.

Find out who they are!

Read More

Now, teams will learn from the best and hone their ideas before trying to win over the hearts of the judges at the pitching session. In the end, ONE TEAM will emerge champion of the SOS Challenge!

Read More


The INSPIRE Session is the first step to kick off the ‘Safety on Streets’ Challenge! Meet Jason Lo and other notable speakers at this one-day workshop that will share the WHATs and WHYs about this Challenge and find out how YOU can make a difference to address real-life road safety issues.

At the same time, get hands on guidance from industry experts on how you can think outside the box and gain skills on becoming an entrepreneur in the digital age.

Click here to find out more.
You can still participate if you missed the INSPIRE Session (though we’d love for you to be there to really catch the heart of why we’re doing this!).

However, your team MUST be represented at the IDEATE Bootcamp (if you are selected as a finalist).
This is a requirement of the Challenge.

If you have more questions, please email cr@tuneprotect.com
The deadline for submission is 11.59pm, 15 August 2017. Upon submission of entries, no revision will be accepted and the Organiser will not entertain any request for the return of the Entry Form for further amendments.

Click here to find out more.
  • Any student at least eighteen (18) years old, currently enrolled in an institution of higher learning in Malaysia and residing in Malaysia between June 2017 – December 2017.
  • Working professionals are not eligible.
  • Teams must consist of minimum one (1) and maximum four (4) people; team members can be from different faculties or colleges/universities.
  • Each person can participate in only one (1) team; substitution of team member(s) during the competition is prohibited without written consent of the Organiser.
  • Employees and/or immediate family members of Tune Protect, Malaysian Global Innovation & Creativity Centre (MaGIC), Malaysian Digital Economy Corporation (MDEC), the Malaysian Road Safety Department (JKJR), mentors and judges are not allowed to participate.
Participants are allowed to submit multiple entries but only one (1) entry will be considered for the next round, if shortlisted.
During the first round of judging, all online submissions will be evaluated based on Problem-Solving and Creativity/Originality. Each entry is will be scored by multiple reviewers and the entries with the highest scores will be shortlisted. Finalists who are shortlisted will be announced by 22 August 2017.

The second round of judging will be held on Day-2 (27 August 2017) of the IDEATE Bootcamp. All participants must be at the Bootcamp to present their ideas in greater detail to a panel of judges who will score the finalists based on Problem-Solving, Presentation Skills and Creativity/Originality. The top three entries with the highest scores will be named First, Second and Third prize winners of the Challenge accordingly. In the event of a tie, the panel of judges will deliberate before deciding on a final winner.

More questions?

Please email cr@tuneprotect.com


This challenge would not be possible without the support of our partners: